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Get ahead with video production that works
One of the nice things about video marketing is that it’s easy to see it working in the world around us. If you’re like most people, you’ve probably spent some spare minutes enjoying a viral marketing video or two. You can probably see the ways in which your business could benefit from online video marketing. So why haven’t you started yet?
That isn’t really a fair question; getting started in the world of video production can be daunting. The second video you make will benefit immeasurably from your experience. It’s just that you have to do the first one first.
To many people, jumping in and doing the first website video can be intimidating. We read blog posts, dissect other people’s videos and go over dozens of tutorials, half of which contradict each other. But even though these sources can be useful, there’s no substitute for trying it yourself. Spending some time working on your own video will help you develop a sense for what works and what doesn’t, what challenges are likely to arise, and which tasks you naturally excel at.
Don’t kid yourself, though: your first video is going to be dismal. You can still benefit from it in several ways. As a learning experience, it will help you improve future productions. Additionally, the world of online video production can be very forgiving. A good idea and a sincere delivery are more important than polished presentation. If you think of your favourite online videos, you’ll find that the things you remember are passion and creativity, not lighting and editing. It’s not that these things are unimportant – they make your video easier to understand – but your audience will accept that your production skills will be improving over time.
The same applies to equipment and technical skill. You don’t need to start out with an expensive camera or pricey editing software. Once you’ve identified areas you need to work on you’ll have a clearer picture of what type of equipment you’ll need.
Thinking of your first video as a way to learn about video production may mean that you feel like you should keep it to yourself and make your second video before putting anything online. Resist this temptation. One of the best ways to judge how your video production is coming along is to see how your videos perform in the wild. Analysing viewing traffic and soliciting comments from viewers can help you understand what aspects of your video viewers engage with.
If you have absolutely no idea where to begin with video production, you don’t have to do it alone. There’s nothing wrong with getting some input from an experienced adviser. This can be as simple as consulting with a friend or colleague; alternatively, some professional advice can be helpful. If you have a strong idea but need help implementing it, an outsider’s perspective can be very helpful.
It’s perfectly understandable to feel intimidated by the prospect of getting started with your first video. Even if you have a burning desire to create, it isn’t always easy to know where to start. But, as with so many things, the secret to overcoming your fear is to get started. Your first video might be a little rough, but the experience will be enjoyable and you’ll learn a lot from it. Making mistakes can be frustrating, but the alternative is making nothing.
If you’d like any help with video production then you can speak to us. We’ll gladly advise on what you need to do to make a successful video – after all, we’re a successful video production company! Contact you friendly experts today on 01527 910050.
